Cookie Policy

Last Updated: April 20, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are stored by your web browser and allow websites to recognize your device, remember your preferences, and provide you with a more personalized and efficient browsing experience.

Cookies were designed to be a reliable mechanism for websites to remember useful information or to record browsing activity. They can remember your login details, shopping cart contents, language preferences, and other settings so that you do not have to re-enter them every time you visit a website.

Cookies do not typically contain personally identifiable information on their own. However, personal information that we store about you may be linked to the information stored in and obtained from cookies. This connection helps us deliver a more tailored experience when you visit lucespizzas.digital.

1.1 How Do Cookies Work?

When you visit our website for the first time, a cookie is sent from our server to your browser, which then stores it on your device. Each time you return to our website, your browser sends this cookie back to our server, allowing us to recognize you and recall your preferences.

Cookies can be set by the website you are visiting (known as "first-party cookies") or by third-party services operating on that website, such as analytics providers or advertising networks (known as "third-party cookies"). Both types of cookies are used on lucespizzas.digital, and this policy explains both in detail.

In addition to traditional cookies, we may also use similar technologies such as web beacons (also called pixel tags or clear GIFs), local storage objects, and session storage. These technologies function similarly to cookies in that they track user behavior and store certain data. For the purposes of this policy, all such technologies are collectively referred to as "cookies."

2. Types of Cookies We Use

We use several different categories of cookies on our website. Each category serves a specific purpose and is described in detail below.

2.1 Essential Cookies

Essential cookies are strictly necessary for the operation of our website. Without these cookies, the website cannot function properly, and services that you have requested — such as placing an online order, accessing a secure area, or filling out a form — cannot be provided. Because they are necessary for the website to work, these cookies cannot be disabled through our cookie management tools.

Essential cookies typically do not collect personally identifiable information and are not used to track your browsing activity across other websites. They are session-based and expire when you close your browser, or they may persist for a short period to maintain your session across multiple pages.

2.2 Analytics Cookies

Analytics cookies allow us to understand how visitors interact with our website by collecting and reporting information anonymously. These cookies help us count the number of visitors, understand which pages are most popular, identify where visitors come from, and measure the effectiveness of our content and marketing campaigns.

The data collected through analytics cookies is aggregated and anonymized, meaning it does not identify you personally. We use this information to improve the performance and usability of lucespizzas.digital.

We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze data about how users interact with our website. Google Analytics uses cookies to collect standard internet log information and visitor behavior information in an anonymous form.

2.3 Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalization based on your interactions with the site. These cookies remember choices you make, such as your preferred language, location, or previously viewed menu items, and may be set by us or by third-party providers whose services we have added to our pages.

If you do not allow these cookies, some or all of these enhanced features may not function correctly. For example, you may need to re-enter your preferences each time you visit the website.

2.4 Advertising and Marketing Cookies

Advertising cookies, also known as targeting cookies, are used to deliver advertisements that are relevant and meaningful to you and your interests. They are used to display targeted ads on our website and on other websites you visit after leaving lucespizzas.digital. These cookies track your browsing habits and online activity to build a profile of your interests.

These cookies are typically placed by third-party advertising networks with our permission. They remember that you have visited our website and may share this information with other organizations, such as advertisers. We use Google Ads and may use Facebook's advertising platform to deliver relevant promotions and offers about Pizza Luce's menu items, deals, and events.

3. Specific Cookies Used on lucespizzas.digital

The table below provides detailed information about the specific cookies used on our website, including their names, purposes, types, and how long they remain on your device.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data about how the visitor uses the website. This cookie distinguishes one user from another. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data about how the visitor uses the website. It stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limiting the collection of data on high-traffic sites to manage bandwidth usage. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense and Google Ads for experimenting with advertisement efficiency across websites using their services. Also used for conversion tracking. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior across websites for targeted advertising. Advertising 90 days
cookieconsent_status lucespizzas.digital Stores the user's cookie consent preference so the consent banner is not shown repeatedly during subsequent visits. Essential 1 year
PHPSESSID lucespizzas.digital Preserves user session state across page requests, ensuring the website functions correctly during your visit (e.g., maintaining your shopping cart and login session). Essential Session
cart_token lucespizzas.digital Stores information about your online order cart so that your selected items are retained if you navigate away from the ordering page and return. Functional 7 days
user_preferences lucespizzas.digital Remembers your preferences such as location, preferred store, and dietary filter settings to enhance your browsing experience on repeat visits. Functional 30 days
_gac_UA-XXXXXXXX Google Ads / Analytics Contains campaign-related information for the user. Used to link Google Ads conversions with Google Analytics data for performance reporting. Advertising / Analytics 90 days

Note: The cookies listed above represent those active at the time this policy was last updated. The list may be updated periodically as our website and services evolve.

4. Third-Party Cookies and Services

In addition to our own cookies, we work with trusted third-party service providers who may also set cookies on your device when you visit lucespizzas.digital. These third parties operate under their own privacy and cookie policies, which we encourage you to review.

Google LLC provides analytics and advertising services. Google's use of data is governed by the Google Privacy Policy. Google may combine information from our cookies with information from other Google services.

Meta Platforms, Inc. (Facebook) provides social media features and advertising tools. Facebook's data practices are governed by the Meta Privacy Policy.

We do not have control over the cookies set by these third parties and are not responsible for how those cookies are managed. Please consult the respective privacy and cookie policies of these third parties for more information.

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (with the exception of strictly necessary cookies, which are required for the website to function). There are several ways you can manage your cookie preferences:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to block all cookies, accept only certain types of cookies, or to notify you when a cookie is being set. Please note that if you block or delete cookies, some parts of our website may not function correctly.

Below are links to cookie management instructions for the most common web browsers:

For mobile devices, you can manage cookies through the settings in your browser app. Instructions vary depending on your device's operating system and the browser application you use.

5.2 Opt-Out Tools for Specific Third-Party Services

You can also opt out of specific third-party tracking and advertising services using the opt-out tools provided by those companies:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. This add-on prevents Google Analytics JavaScript from sharing data with Google Analytics about your visits.
  • Google Ads Personalization: Manage your Google ad settings at https://adssettings.google.com to opt out of personalized advertising from Google.
  • Facebook/Meta Ad Preferences: Manage your Facebook ad preferences at https://www.facebook.com/adpreferences. You can also use Facebook's Off-Facebook Activity tool to control how Facebook uses data collected from other websites and apps.
  • Network Advertising Initiative (NAI) Opt-Out: Visit https://optout.networkadvertising.org to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance (DAA) Opt-Out: Visit https://optout.aboutads.info to manage your preferences for interest-based advertising from participating companies.
  • Your Online Choices (for EU/UK users): Visit https://www.youronlinechoices.eu to manage your online behavioral advertising preferences.

5.3 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our website currently does not alter its data collection and use practices in response to DNT browser signals. We will continue to monitor developments in this area and update our practices as required by applicable law.

6. Impact of Disabling Cookies

While you have the right to disable or restrict cookies at any time, doing so may have a significant impact on your experience using lucespizzas.digital. We want to be transparent about the potential consequences of disabling different types of cookies.

  • Essential Cookies Disabled: Core website features such as online ordering, secure login, and form submissions may not work. You may experience errors or be unable to navigate certain sections of the website.
  • Analytics Cookies Disabled: We will be unable to collect data about your visit, which limits our ability to improve our website's performance and content. This has no direct impact on your experience, but it affects our ability to enhance our services over time.
  • Functional Cookies Disabled: Your preferences (such as saved location, dietary filters, and cart contents) will not be remembered between visits. You will need to re-enter this information each time you visit our website.
  • Advertising Cookies Disabled: You will still see advertisements, but they will be generic rather than tailored to your interests. Disabling these cookies does not reduce the number of ads you see — it only reduces their relevance to your browsing history.

7. Cookies and California Privacy Rights

If you are a resident of California, you may have additional rights with respect to cookies and the personal information they collect, under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

  • The right to know what personal information we collect, use, disclose, or sell.
  • The right to opt out of the sale or sharing of your personal information.
  • The right to delete personal information we have collected from you.
  • The right to correct inaccurate personal information we maintain about you.
  • The right to limit the use of sensitive personal information.
  • The right to non-discrimination for exercising your privacy rights.

Certain advertising cookies may facilitate the "sale" or "sharing" of your personal information as defined under California law. If you wish to opt out of such activities, please use the opt-out tools listed in Section 5.2 of this policy, or contact us directly using the contact information provided in Section 9 below.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or other operational, legal, or regulatory reasons. When we make changes to this policy, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by posting a notice on our website or by other means.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. Your continued use of lucespizzas.digital following the posting of any changes constitutes your acceptance of the updated policy.

All previous versions of this Cookie Policy are archived and available upon request by contacting us using the information provided below.

9. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

Pizza Luce — Contact Information

This Cookie Policy was last reviewed and updated on April 20, 2026. Pizza Luce is committed to protecting your privacy and ensuring transparency about the data we collect and how we use it to serve you better.