Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, retains, and protects personal information obtained from individuals ("you," "your," or "user") who visit our website at lucespizzas.digital, place orders, subscribe to our communications, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner consistent with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully before using our website or services. By accessing lucespizzas.digital or engaging with our services in any way, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective upon posting the revised policy to our website with an updated effective date. We encourage you to review this page periodically to stay informed about how we protect your information.

1. About Us

Pizza Luce is a food service business operating within the United States, dedicated to providing high-quality pizza and related food products to our valued customers. We operate through our website at lucespizzas.digital to facilitate online ordering, reservations, promotions, and customer support services.

2. Information We Collect

We collect various categories of personal information depending on how you interact with Pizza Luce. The information we collect falls into the following categories:

2.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (where required for age verification)
• Username and password (encrypted)
• Profile photo (if optionally provided)

2.2 Payment and Transaction Information

When you make a purchase through our website, we collect:

• Payment card details (processed securely through third-party payment processors; we do not store full card numbers)
• Billing address associated with the payment method
• Order history, items ordered, order amounts, and transaction dates
• Refund and dispute records

2.3 Usage and Behavioral Data

We automatically collect certain information when you visit our website, including:

• Pages visited, links clicked, and navigation paths through the site
• Search queries entered on our website
• Time and duration of your visits
• Referring website or URL that directed you to our site
• Shopping cart activity, including items added or abandoned
• Frequency and timing of your visits and orders

2.4 Device and Technical Information

We collect technical information about the device and browser you use to access our website:

• IP address and approximate geographic location (city/region level)
• Browser type and version
• Operating system and platform
• Device type (desktop, mobile, tablet)
• Device identifiers (where applicable)
• Screen resolution and language settings
• Cookie identifiers and session tokens

2.5 Communications and Customer Support Data

When you contact us via email, telephone, or any online contact form, we collect:

• The content of your messages or inquiries
• Your contact information provided in the communication
• Records of correspondence and support interactions
• Feedback, reviews, and ratings you submit

2.6 Marketing and Preferences Data

If you subscribe to our newsletter, promotional emails, or loyalty programs, we collect:

• Email subscription status and preferences
• Communication preferences (e.g., frequency, type of content)
• Promotion codes used and loyalty program activity
• Survey responses and feedback voluntarily submitted

2.7 Cookie and Tracking Technology Data

We use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to collect data about your browsing activity on our website. For detailed information, please refer to our Cookie Policy, accessible via the link in the footer of our website. You may manage your cookie preferences through your browser settings or our cookie consent tool.

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you interact with our social media pages or use social login features)
• Third-party delivery partners or aggregator platforms
• Analytics and advertising partners
• Fraud prevention and identity verification services

3. How We Use Your Information

Pizza Luce uses the personal information we collect for the following purposes, always ensuring a lawful basis for processing in accordance with applicable privacy laws:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders, including delivery or pickup coordination
• Creating and managing your customer account
• Processing payments and issuing receipts or invoices
• Handling refund requests, complaints, and disputes
• Providing customer support and responding to your inquiries
• Facilitating loyalty programs and reward point tracking

3.2 Improving Our Website and Services

• Analyzing usage patterns to improve the functionality and user experience of our website
• Conducting internal research and analytics to understand customer preferences and trends
• Testing new features, menu items, and promotional offerings
• Identifying and resolving technical issues or bugs
• Monitoring website performance and optimizing load times

3.3 Marketing and Promotional Communications

• Sending promotional emails, newsletters, and special offers (with your consent or where permitted by law)
• Displaying targeted advertisements based on your browsing behavior and preferences
• Notifying you of exclusive deals, limited-time offers, and seasonal promotions
• Retargeting campaigns to remind you of items in your cart or previous purchases

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected]. Please note that opting out of marketing communications will not affect transactional emails related to your orders.

3.4 Legal Compliance and Security

• Complying with applicable federal and state laws, regulations, and legal obligations
• Detecting, preventing, and investigating fraud, unauthorized access, and other harmful activities
• Enforcing our Terms of Service and other applicable agreements
• Responding to lawful requests from government authorities, courts, or law enforcement agencies
• Protecting the rights, property, or safety of Pizza Luce, our customers, and the public

3.5 Business Operations and Administration

• Managing internal business records and accounting functions
• Evaluating and improving our customer service quality
• Planning menu changes and operational improvements based on order data
• Conducting satisfaction surveys and soliciting feedback

4. Legal Bases for Processing Personal Information

As a business operating in the United States, we process your personal information based on the following legal grounds:

• Contractual Necessity: Processing is necessary to fulfill your orders and provide the services you have requested.
• Consent: Where you have given us clear and affirmative consent, such as for marketing communications or non-essential cookies.
• Legitimate Business Interests: Where processing is necessary for our legitimate business interests, such as fraud prevention, website improvement, and analytics, provided these interests are not overridden by your rights.
• Legal Obligation: Where we are required to process data to comply with applicable laws, regulations, or legal proceedings.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers who process personal information on our behalf to support our business operations. These include:

• Payment processors to handle secure payment transactions
• Delivery service providers to fulfill food delivery orders
• Email marketing platforms to manage our newsletter and promotional campaigns
• Web analytics providers (such as Google Analytics) to understand website usage patterns
• Cloud hosting and technology providers for website infrastructure and data storage
• Customer relationship management (CRM) systems to manage customer interactions
• Fraud prevention services to identify and prevent suspicious activity

All third-party service providers are contractually obligated to handle your data only as instructed by us, in accordance with this Privacy Policy, and in compliance with applicable privacy laws.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good faith belief that such disclosure is reasonably necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Protect and defend the rights or property of Pizza Luce
• Prevent or investigate possible wrongdoing or illegal activity
• Protect the personal safety of users of our services or the public

5.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you via email and/or a prominent notice on our website if such a transfer occurs, and we will inform you of any changes to this Privacy Policy that may result.

5.4 Aggregate and Anonymized Data

We may share aggregated, anonymized, or de-identified data — which cannot reasonably be used to identify you personally — with third parties for research, analytics, marketing, or business purposes. This type of data sharing does not constitute sharing of personal information.

6. Cookie Usage

Our website at lucespizzas.digital uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and gather analytical data about how users interact with our site. Cookies are small text files stored on your device by your web browser.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the website to function properly, including enabling you to navigate pages, add items to your cart, and complete orders. These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data, enabling us to improve site performance.
• Functionality Cookies: Remember your preferences such as your saved address, language settings, or menu favorites to personalize your experience.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements and promotional content based on your browsing habits and interests, both on our website and across other platforms.

You can manage your cookie preferences through your browser settings or by using the cookie consent banner displayed when you first visit our website. Please note that disabling certain cookies may affect the functionality and your experience on our website. For full details about the cookies we use, please refer to our Cookie Policy, available via the link in the footer of our website.

7. Data Security

Pizza Luce takes the security of your personal information seriously. We implement a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, loss, misuse, alteration, or disclosure. These measures include:

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Secure Payment Processing: Payment card information is processed through PCI DSS-compliant third-party payment processors. We do not store full payment card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized employees and service providers who need it to perform their job functions. Staff members are trained on data protection best practices.
• Password Protection: Customer account passwords are stored in hashed and salted form and are never stored in plain text.
• Regular Security Audits: We conduct periodic security assessments and vulnerability testing to identify and address potential security risks.
• Incident Response Plan: We maintain a data breach response plan and will notify affected individuals and relevant authorities in the event of a security breach, as required by applicable law.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

When personal data is no longer required, we will securely delete or anonymize it so that it can no longer be associated with you.

9. Your Privacy Rights

Depending on your location within the United States, you may have specific rights with respect to your personal information. We respect and honor these rights in accordance with applicable laws.

9.1 Rights Under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

If you are a California resident, you have the following rights:

• Right to Know: You have the right to request that we disclose what categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., where retention is necessary to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. You may exercise this right by contacting us at [email protected].
• Right to Limit Use of Sensitive Personal Information: Where applicable, you have the right to limit our use and disclosure of your sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not be denied goods or services, charged different prices, or provided a different level of quality for exercising your privacy rights.

9.2 General Privacy Rights Available to All Users

Regardless of your location, we extend the following rights to all users of our website:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You may request deletion of your personal information where it is no longer necessary for us to retain it.
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where our processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Object: You may object to certain types of processing, including processing for direct marketing purposes.

9.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us using one of the following methods:

• Email: [email protected]

We will acknowledge receipt of your request within 10 business days and respond substantively within 45 calendar days. If we require additional time (up to a maximum of 90 days), we will notify you of the extension and the reason for the delay. We may need to verify your identity before processing your request to protect your information from unauthorized disclosure.

You may designate an authorized agent to submit requests on your behalf. We may require written authorization from you confirming the agent's authority to act on your behalf.

10. Children's Privacy

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete such information from our records.

Our website is not directed at minors, and we do not intentionally market to or solicit information from children. We comply with the Children's Online Privacy Protection Act (COPPA) in all relevant respects.

11. International Data Transfers

Pizza Luce is a United States-based company, and your personal information is primarily collected, stored, and processed within the United States. However, some of our third-party service providers (such as cloud hosting providers, analytics platforms, and payment processors) may operate in or transfer data to other countries.

If your personal information is transferred outside the United States, we take appropriate steps to ensure that such transfers comply with applicable privacy laws and that your information receives an adequate level of protection. These safeguards may include:

• Using service providers who have implemented appropriate data protection agreements
• Relying on service providers with certifications or frameworks recognized under applicable law
• Ensuring contractual protections are in place with all international data recipients

Please be aware that the laws governing data protection in other countries may differ from those in your state or jurisdiction. By using our services, you consent to the transfer of your information as described in this section.

12. Third-Party Links and Websites

Our website may contain links to third-party websites, social media platforms, delivery aggregators, or other external services. These third-party websites operate independently of Pizza Luce and are governed by their own privacy policies. We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any third-party websites you visit before submitting any personal information.

13. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites and online services. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not alter its data collection or usage practices in response to DNT signals from your browser. However, you may manage your tracking preferences through our cookie consent tool or by adjusting your browser settings.

14. California Shine the Light Law

California Civil Code Section 1798.83, also known as the "Shine the Light" law, permits California residents to request and obtain from us, once per calendar year, information about the categories of personal information (if any) we disclosed to third parties for direct marketing purposes during the preceding calendar year, and the names and addresses of those third parties. If you are a California resident and would like to make such a request, please contact us at [email protected].

15. FTC Act Compliance

As a business operating in the United States, Pizza Luce is subject to the enforcement authority of the Federal Trade Commission (FTC) under the FTC Act, which prohibits unfair or deceptive acts or practices in commerce. We are committed to honoring the privacy representations made in this Privacy Policy and to maintaining truthful and transparent data practices. We do not engage in deceptive data collection, use, or disclosure practices.

16. How to File a Complaint

If you have concerns about how we handle your personal information, we encourage you to first contact us directly so we can work to resolve your issue promptly.

16.1 Contacting Pizza Luce

You may submit privacy-related complaints or inquiries to us using the following contact information:

• Email: [email protected]
• Website: lucespizzas.digital

We aim to respond to all privacy-related complaints within 30 calendar days of receipt.

16.2 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response, or if you believe we have violated your privacy rights, you may file a complaint with the relevant regulatory authority:

• Federal Trade Commission (FTC): The FTC accepts consumer complaints related to privacy and data security practices. You may file a complaint at www.ftc.gov or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Privacy Protection Agency (CPPA): If you are a California resident, you may also file a complaint with the California Privacy Protection Agency at cppa.ca.gov.
• State Attorney General Offices: Residents of other states may contact their respective state attorney general's office for privacy-related complaints. Most state attorney general offices maintain consumer protection divisions that handle privacy complaints.

17. Changes to This Privacy Policy

Pizza Luce reserves the right to modify this Privacy Policy at any time to reflect changes in our data practices, business operations, legal requirements, or the introduction of new services. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a notice on our website homepage highlighting the changes
• Send an email notification to registered users where required by law or where the changes are significant

We encourage you to review this Privacy Policy periodically. Your continued use of our website or services following the posting of any changes constitutes your acceptance of the revised Privacy Policy.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team using the details below:

This Privacy Policy was last reviewed and updated on April 20, 2026. It applies to all users of the Pizza Luce website at lucespizzas.digital and all associated services provided by Pizza Luce within the United States.