Business Opportunity

Own a Pizza luce

Join a beloved brand with 30+ years of pizza craftsmanship. Build your future with a proven concept, passionate community, and exceptional support.

Why Pizza luce

A Legacy Worth Owning

Pizza luce has been a Minneapolis institution since 1993 — a creative, community-driven pizzeria known for bold flavors, local ingredients, and a loyal customer base. Now we're expanding and we want passionate people to grow with us.

30+
Years in Business
8
Current Locations
4.8
Avg. Customer Rating
95%
Franchisee Satisfaction
What You Get

Franchise Benefits

When you partner with Pizza luce, you gain far more than a name — you gain a complete business ecosystem built for success.

Established Brand Recognition

Leverage 30+ years of brand equity, a loyal fan base, and a name that resonates deeply in the Midwest food scene.

Comprehensive Training Program

Receive hands-on training covering operations, kitchen management, staff leadership, and customer experience — before and after opening.

Ongoing Operational Support

Our dedicated franchise support team is available to assist with day-to-day challenges, vendor relationships, and performance improvement.

Marketing & Advertising Support

Access to national brand campaigns, regional marketing materials, social media strategies, and professional creative assets.

Established Supply Chain

Benefit from negotiated supplier agreements and access to our carefully curated network of quality ingredient providers.

Proven Business Model

Follow a tested system with optimized menus, POS technology, and operational frameworks refined over three decades in business.

Investment Tiers

Choose Your Path

We offer flexible franchise models to suit different markets, spaces, and investment levels. All include full brand access and support.

Express
Counter-service or kiosk format
$180K – $280K total
  • Franchise fee: $25,000
  • 800 – 1,200 sq ft space
  • Limited dine-in / takeout focused
  • 6% royalty fee
  • 2% marketing contribution
  • Training: 3 weeks
  • Startup support included
Inquire About Express
Multi-Unit
3+ locations with territorial rights
$900K + total investment
  • Franchise fee: $95,000
  • Exclusive territory rights
  • All formats available
  • 5% royalty fee (reduced)
  • 1.5% marketing contribution
  • Training: 8 weeks + ongoing
  • Priority corporate support
Inquire About Multi-Unit

All figures are estimates. Final investment depends on location, build-out conditions, and market factors. Contact us for a detailed disclosure document.

How It Works

Your Journey to Opening Day

From your first inquiry to cutting the ribbon on your new Pizza luce, our team guides every step. Here's what to expect on the path to ownership.

Start Your Application
Pizza luce restaurant interior
1

Submit Your Inquiry

Fill out our franchise inquiry form with basic information about yourself, your preferred market, and investment capacity. Our team reviews every submission personally.

Day 1 – 3
2

Discovery Call & Qualification

A franchise development specialist will connect with you for an introductory call to discuss your goals, qualifications, and answer your questions about the opportunity.

Week 1 – 2
3

Review Franchise Disclosure Document

Receive and review our Franchise Disclosure Document (FDD). We encourage you to review with a legal and financial advisor. We provide full transparency at every step.

Week 2 – 4
4

Meet the Team & Discovery Day

Visit a Pizza luce location, meet our leadership team, and experience our culture firsthand. This is your chance to make sure we're the right fit for each other.

Week 4 – 6
5

Sign Agreement & Secure Funding

Execute the franchise agreement, finalize your financing plan, and officially become a Pizza luce franchisee. We assist with SBA loan guidance and lender introductions.

Month 2 – 3
6

Training, Build-Out & Grand Opening

Complete your training program, build out your space with our design guidelines, hire your team, and celebrate your grand opening with full corporate support on-site.

Month 3 – 9
Franchisee Stories

Hear From Our Partners

"Opening my Pizza luce franchise was the best business decision I've ever made. The support from corporate during launch was exceptional — I never felt like I was doing it alone."

Marcus Thompson, franchisee
Marcus Thompson
Franchisee — St. Paul, MN

"I came from zero restaurant experience. The training program is thorough and the supply chain is already in place. Within 8 months we were profitable. This brand is the real deal."

Priya Nair, franchisee
Priya Nair
Franchisee — Madison, WI

"I now operate three locations and I'm expanding to a fourth. The multi-unit program is structured brilliantly. Pizza luce has given my family a sustainable, rewarding business."

David Okafor, multi-unit franchisee
David Okafor
Multi-Unit Owner — Iowa & Nebraska
Ready to Begin?

Take the First Step Today

Fill out our inquiry form below and a franchise specialist will contact you within 2 business days to discuss your opportunity.

Start Your Inquiry
Get In Touch

Franchise Inquiry Form

Complete the form and our franchise development team will reach out within 2 business days to discuss next steps and answer your questions.

  • No obligation — just a conversation about your goals
  • Personalized territory analysis included
  • Full FDD provided after initial qualification
  • Financing guidance and lender referrals available
  • Experienced team with 30+ years in the industry

Franchise Team Contact

800 W 66th St, Richfield, MN 55423, USA
Mon – Fri: 9am – 5pm CST

Submit Your Franchise Inquiry

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